Description
🏆 2025 BIBA® How-To Winner!
Boost your brand awareness & scale your business with the power of storytelling and the strategy of podcast guesting.
In Make Every Podcast Want You, author Kimberly Spencer reveals one of the marketing industry’s BEST KEPT SECRETS for small business owners–podcast interviews!
If you want to grow your business, generate more leads, and book more clients, you don’t need to start a podcast; you need to be a guest on all the podcasts your ideal customer already listens to. Then, craft a brand awareness strategy around personal storytelling so that you become a walking billboard for your company. The spotlight’s on YOU when you do a guest podcast interview.
With podcasts, your audience is more educated and affluent than any audience on any social media platform, listening to learn (from you), already poised to buy something from you, and ready to recommend you (and your products and services)!
Using a blend of the best communication techniques, the science of storytelling, and years of personal and professional experience helping business leaders turn their stories into powerful platforms, Kimberly shows you how to build a radically interesting story that will compel an audience of listeners to follow you, refer you, and buy from you!
In this book, you will learn:
How to attract qualified leads who are more likely to become your clients
How to grow your brand through personal storytelling
Proven podcast interview strategies to make you stand out
Storytelling tips and techniques that turn ordinary interviews into unforgettable experiences
How to pitch top podcasts that you want to be on, even if you’ve never done it before
How to get booked on top podcasts that already serve your ideal customers and clients
The art of public speaking and storytelling to help you improve conversations, connect with anyone, and boost your charismatic communication
Successful podcasting tips for building real rapport with hosts and leaving your audience wanting more
How to master social skills and conversation to build authentic relationships and grow your brand
As a TEDx speaker with 2X award-nominated top podcasts–Crown Yourself® and Communication Queen–with over 200,000 downloads and listeners in 23 countries, Kimberly’s no stranger to the mic. She is a sought-after expert in high-performance coaching, business strategy, and conscious communication. With nearly a decade of experience coaching industry leaders, CEOs, and entrepreneurs, Kimberly founded the global brand Crown Yourself® and is CEO of the Communication Queens Agency. Her work has been featured on over 250+ podcasts and on Netflix, The CW, ESPN, CNBC, and Forbes.
