Description
🏆 2025 BIBA® Psychology Winner!
The Book That Reveals What Technology Is Really Doing to Us
Ever catch yourself opening Instagram when you meant to check email? Feel like your phone has become a weird extension of yourself? You’re not imagining it—and you’re not alone. In The Psychology of Technology, Hal Gottfried takes readers on an eye-opening journey into the hidden ways our digital devices are rewiring our brains, reshaping our relationships, and transforming who we are as human beings.
What You’ll Discover
The Attention RevolutionLearn why multitasking is actually a myth and discover the neuroscience behind why that notification just hijacked your focus. Gottfried reveals practical strategies to reclaim your mental space, from the simple 25-minute technique that can restore your ability to concentrate to creating a “mental diet” that actually nourishes your mind.
The Algorithm’s Invisible HandUncover how algorithms build a digital version of you that “can sometimes predict your behavior better than your closest friends.” Discover the psychology behind filter bubbles and learn to navigate the personalized digital world with intention rather than being unconsciously manipulated.
Digital Relationships Under the MicroscopeExplore the paradox of feeling more connected yet more isolated than ever. From “phubbing” (phone snubbing) that damages intimate conversations to the psychology of online dating burnout, this book reveals how to use technology to enhance rather than erode your human connections.
The Identity GameDelve into how we craft different versions of ourselves online and what this means for our authentic self-expression. Gottfried provides a framework for conscious digital identity creation that serves genuine connection rather than performative approval-seeking.
Why This Book Matters Now
We’re living through the greatest psychological experiment in human history, and most of us don’t even realize we’re the subjects. Technology isn’t just changing what we do—it’s changing who we are. This book provides the psychological insights and practical tools you need to take back control.
What Makes This Different
Unlike alarmist tech critics or uncritical digital evangelists, Gottfried takes a balanced, psychology-based approach. Drawing from neuroscientific research, behavioral studies, and real-world applications, he shows how to harness technology’s benefits while protecting what makes us most human.
